Branding

FalconHop Brewing Co. is a fictional brewery that I created to challenge myself. My goal of this exercise was to design a complete brand set including logo, color scheme, imagery, apparel, and product labels.

This name captures the essence of World History and Brewing, emphasizing the brand's dedication to brewing exceptional beers the bond that mankind has had with Falconry going back as far as the Stone Age, Paleolithic Era. It conveys a sense of pride in the world's rich brewing legacy while appealing to the target audience's desire for authentic experiences and quality craftsmanship.